Before Mark Daniels had finished his P.R. spiel about the latest hard twist on the traditional Notre Dame football jersey, the Twitterverse had already erupted in extreme reactions to it.
“WE ARE! MD!,” chided a message board poster, an obvious reference to the Maryland Terrapins’ ketchup-licorice-fried egg swirl collection from its gameday uniform options last season.
“It’s compressive,” beamed Daniels, adidas’ director of team sales, of Notre Dame’s special jerseys, designed for the Oct. 6 matchup with Miami (Fla.) in Chicago and unveiled Thursday in the Notre Dame Stadium pressbox.
“You can’t grab it. You can’t tackle it,” he continued. “That’s more first downs. That’s more touchdowns. That’s more wins. We’re excited about it.”
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